Sui.

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Muel01.
Aug 26, 2025
Expert Q&A

The Impact of Partnerships on Sui’s Mainstream Adoption

Sui has been securing big partnerships recently — for example, the xPortal/xMoney Mastercard integration for real-world payments and Robinhood listing SUI for broader retail access. Beyond the hype, what role do these kinds of partnerships actually play in driving mainstream adoption of Sui? Do they mainly help with user trust and visibility, or do they also create practical on-ramps for non-crypto users to interact with DeFi and Move-based applications? And how important are such collaborations compared to ecosystem-native growth (like new protocols, wallets, or developer tools) when it comes to long-term adoption?

  • Sui
  • Architecture
  • SDKs and Developer Tools
  • Move
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Love .
Aug 26 2025, 15:37

Partnerships with Consumer-Trusted Brands User trust & visibility: A Robinhood listing or Mastercard-backed payment channel signals legitimacy to people outside of crypto-native circles. This matters because one of the biggest barriers to mainstream adoption is perceived risk — users trust Robinhood or Mastercard far more than an obscure crypto wallet.

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