The fate of web3 is most users don’t care about raw TPS—they care about smooth onboarding, low friction, security, and apps that feel as seamless as Web2. If Web3 stays clunky or confusing, adoption will stall regardless of throughput.

You might think throughput decides which blockchain wins, but history shows that usability always matters more than raw speed. Betamax had better picture quality than VHS but lost because VHS was easier to adopt, just like iOS won despite not being the most open system. The same logic applies to Web3: a chain can brag about thousands of TPS or millisecond finality, but if wallets are confusing, transactions feel risky, or assets don’t behave naturally, most people won’t bother. Sui’s design leans into this by making assets object-based (so they feel like real property you own), giving instant finality (so you don’t sit waiting or wonder if something went through), and simplifying wallet interactions. This kind of human-first approach can make blockchain fade into the background of daily life, which is exactly what’s needed for mainstream adoption. The chain people barely notice they’re using is the one most likely to win.